• Awards 2010

Check out the 2009 Consumers' Top Rated Awards to find. Sporting the brand's typically sumptuous cabin. System with voice activation. Brand Activation Awards 2009 Silverado. Com Brand Image Awards. This 2009 Ford Escape in. This 2010 Chevrolet Silverado 1500 in Mankato.

From Fashion Week to Fashion Island, New York City to Newport Beach, automotive event marketing has been in high gear. Throughout 2017, the auto brands took to music festivals, film fests and fashion shows, plied the city streets, followed country roads and headed down wilderness trails to connect with car buyers. Along the way, they fired up VR and brain wave technology, built immersive brand houses, forged creative partnerships and even deployed good ol’ ride and drives for those incomparable behind-the-wheel experiences.

As they rev up for 2018, we’d like to take you on a spin through the best of the year’s auto activations, and we’re betting there’s even more excitement down the road. ACURA MOOD ROADS.

AR footage was displayed in real time on a two-story, high-resolution LED screen behind the cars Speaking of experiences, that’s just what Ford brought to its auto show engagement with its dive into the technology underlying three of its vehicles—the Ford GT, the 2018 F-150 pickup truck and the EcoSport SUV. The result was a virtual demo that immersed show attendees in the features of the cars in a memorable and understandable way. Ford’s AR installation relied on a system of stereoscopic cameras, tracking software and a game engine that overlaid 3D graphics on a live video feed, which made the vehicles appear transparent, as if they were made of crystal. The resulting AR footage was displayed in real-time on a two-story, high-resolution LED screen behind the cars, so without having to wear goggles or headsets, attendees could follow along with the narrator who presented the vehicles and highlighted their high-tech features. A theater-like experience as AR seemingly brought the vehicles to life, demonstrating their “invisible” product benefits such as safety features and active aerodynamics, while making a powerful brand statement at the same time (Agency: Imagination, London). HONDA Music activations, like the, the automaker’s annual concert series, hit a high note with fans.

The tour, which just completed its 16 th year, added a culinary twist this go-round—a backstage Civic Tour City Flavor experience in 10 markets developed with Ryan Tedder, lead singer with headliner band OneRepublic, along with a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the group. The pop-up experience combined local food trucks, a social media influencer and a contest winner in exclusive backstage moments. In Boston, for example, musician James Arthur and influencer/musician Jennel Garcia hosted an event with The Cod Squad, a local food truck, that dished out clam chowder, lobster rolls and more while they discussed music, touring and, of course, food.

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For added reach the events streamed live on the musicians’ and influencers’ social media pages and on the Honda Stage social page as well. More than 4.5 million music fans have attended Honda Civic Tour concert events since 2001, and as the top-selling model to under-35 buyers in six of the past seven years, according to HIS Markit, a media company based in Washington, D.C, that’s music to Honda’s ears (Agency: Marketing Factory, Venice, CA). Chevrolet struck a chord with fans at CMA Fest. Chevrolet is another brand with a deep musical heritage. Chevys are mentioned in the lyrics of practically all genres of music, from Don McLean’s “American Pie” to Motley Crue’s “Dr.

Awards 2010

Feelgood,” but it strikes a special chord with country music fans. It’s a connection that Chevrolet takes seriously, returning to Nashville with a truckload of vehicles and event marketing initiatives over. “From a target standpoint, it’s a great mix, it’s young, kind of broad and attracts male and female fans, so it’s a great place for us to be every year,” says Ben Honinford, assistant experiential marketing and brand partnerships manager at Chevrolet. Chevrolet sponsored two main stages along with festival activations that got the fans in the swing of things. Among them, the Equinox Recharge Lounge in Chevy’s Walk of Fame Park, where attendees could get their hair touched up by on-site stylists and pose for a photo op before a branded step-and-repeat. A Kick Your Boot Up activation engaged fans with the lift-and-lower tailgate on Chevy’s new Equinox model. There was a lounge area for Chevy owners, lots of swag and free rides as part of its “Catch a Chevy” program, along with special appearances by superstar Luke Bryan, concert seat upgrades and more (Agency: Jack Morton Worldwide, New York City).

Toyota’s Hotel Tacoma activation was inspired by the idea of play. Toyota this year headed off the beaten path to Cape Lookout on the Oregon Coast with, an activation inspired by the idea of play. This unique take on a “hotel” brought together an eclectic group of athletes, entertainers and adventurers in engagements that included a Tacoma Ride-and-Drive, a Polaris Side-by-Side, Yamaha dirt bikes, Specialized mountain bikes, paragliding, ocean activities, fishing, crabbing, and lumberjack activities such as archery, hatchet throwing, leather smithing and more. Then there were the five-star meals, early morning beach yoga and safari tent massages. And that’s not the half of it. It was all about reinforcing the connection between play and the Toyota Tacoma brand with its “Play Now” campaign. “Our goal was about creating a sandbox for enthusiasts to share their adventures and experiences in an authentic way that resonated with our target,” says Thomas Crahan, general manager, truck and SUV marketing at Toyota Motor N.

“It was an epic weekend of play.” We would agree (Agency: Saatchi & Saatchi, Los Angeles). Lexus’ Set in Motion experience pampered Fashion Week attendees.

For Lexus, the glitz and glamour of New York Fashion Week set the scene for its #HowFashionTravels campaign and a that gave attendees their moment in the spotlight. The Lexus: Set in Motion photo shoot, engineered by fashion photographer and Interview editorial director Fabien Baron, took place on a set inspired by the 2018 LC 500. Guests received the star treatment with hair and make-up touches, had their photo taken, then headed back to the lounge where they chose their favorite show for social media sharing. As official automotive partner of NYFW, the brand also provided a fleet of vehicles to whisk the fashionistas around town (Agencies: Team One, Los Angeles; LaForce, New York City). VOLVO Volvo, on the other hand, found its shining moment during the in Charleston, SC, where it is building a new plant that just happened to be smack dab in the sun’s infamous “Path of Totality,” that 70-mile swath across the U.S.

Where the eclipse was most visible. As part of its XC60 launch campaign, the Swedish automaker teamed up with CNN to deliver the experience around the world in 360-degree video and in 4K virtual reality. Four of the live streams featured Volvo-branded content and integrated 2018 Volvo XC60s specially outfitted with advanced 360-degree cameras, along with experts at spots along the way who added color commentary to the experience. It was, in a word, cosmic (Agencies: Grey, Mindshare, Courageous, New York City).